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Tactics vs Strategy or both

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S trategy is a word that is so often over-used. When it is used, it rarely has any real meaning. So many times I have heard businesses that I have worked for / with use the word, ‘strategy’, in meetings along with some unnecessary jargon, and the same goes for a lot of businesses that I sold into in my previous career and with my consultancy company, yet how many times do we hear the word tactical?

Regardless whether the strategy is correct or not, if a business stands any chance of delivering against it, they will need to use the correct tactical approach. This article is based on the extensive experience of our CEO & Founder in so many different industries and so many different job roles. Execution is critical whichever approach you choose.

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